The authentic brand at the epicentre of Swinging Sixties London.

From our boutiques on Portobello Road, Carnaby Street and the King’s Road, I was Lord Kitchener’s Valet has been influencing fashion and music worldwide since 1965. 

As originators of unisex and anti-establishment style, recycling elements of military, Victorian and ethnic clothing into mainstream fashion, Jimi Hendrix, The Beatles, The Rolling Stones, The Who, Beach Boys, Eric Clapton, Jimmy Page and David Bowie were all customers. 

Today the brand continues founder John Paul’s ethos of ‘Fashion from the Street, to the Street’ for a new generation.